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Western and American value systems, ideologies and American culture as a whole are spreading worldwide via the expanding digital world brought by digitalisation, through things such as hyperconnectivity. However, digitalisation progresses, how will it affect cultures around the world and cultural homogenisation as a whole?

Map showing the continent of Europe


Eurocentrism is defined by the Cambridge Dictionary as "seen from the point of view of Europe or European people; considering Europe or Europeans to be the most important." This demonstrates how dominant the West is, with a good example being how most studies are done in English regardless of where they are conducted. What does this mean for cultural homogenisation?

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Transcontinental tourism has very recently been introduced into societies with cultures imprinting themself worldwide. This is a major aspect of homogenisation with a good example being how Western ideology permeates worldwide, but, what does this mean for Tradition, Culture, and Identity?